images courtesy of Eufora

images courtesy of Eufora

images courtesy of Eufora

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eufora clean beauty banner
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Clean Beauty

While definitions vary, most agree that Clean Beauty is about more than just ingredients. It includes safety, sustainability, ethics and transparency. It’s about minimizing our footprint on this earth and forging a path that leads to GOOD GLOBAL KARMA. Eufora has embraced this philosophy since our founding, and, in striving for transparency, has established a three pillar Clean Beauty platform rooted in responsibility. Caring for people & planet since 1997.
mindful methods


Formulations that utilize the best
ingredients for the best result – doing
the least harm to people & planet.
When it comes to natural vs. synthetic,
safety over source prevails.
Transparency in claims is a must.

planet friendly


Embracing “sustainable” practices,
comprised of many eco-friendly actions
such as packaging choices, recycling
and upcycling, as well as ingredient
sourcing and impact.

human kind


An elevated sense of ethics ensures fair
trade values that support the
communities where goods are sourced.
Practices that exploit humankind – like
mica mining where child labor is
employed – are strictly avoided.

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